Content producer, sound designer and sound engineer at the digital media agency, Grai Group, where I am producing and editing two podcasts, TechTalk Podcast and Start-Up Grind Podcast, together with my team.
B2C startups are the best candidates for Media for Equity deals. The majority of the startups and scaleups that have done a Media for Equity deal are based on a B2C (business to customer) business model.
Media for Equity, as an investment model where media resources are traded for equities and capital between Media Groups, Media for Equity investment pool and companies, is quite popular in Western Europe in countries such as Sweden, Germany, Italy, United Kingdoms, Spain, Belgium.