Global Media for Equity Report 2022

This report addresses these details by examining how the media-for-equity model works globally. The report also contributes to the growing space of research and documentation of the model across all possible regions and media sectors.

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Media for Equity is an alternative business model where mature startups are trading equities to media conglomerates in exchange for advertising space.

150+ pages of actionable insights, 40 case studies worldwide, and global data on media for equity.

  • The adoption of the investment model around the world.
  • Snapshot of media-for-equity investments worldwide.
  • Benefits of media-for-equity for company founders.
  • Best practices and considerations in media-for-equity investments.
  • The Borderbridge Media-for-Equity Framework.
  • Media investment strategies in startups and considerations.
  • Future Outlook

Benefits for Media Groups


Ability to generate additional advertising revenues


Stimulate a new market segment


Promote innovation and develop new external partnerships

What investors say

I recommend founders to test and see if and what media type works for their company. After you have tested online, print, TV, or other media, you can decide where to spend your marketing budget. Ask yourself if you would increase your investments. If yes, how do you finance that investment - this is a moment where you can evaluate the media-for-equity model.

Christophe Montague

5M Ventures

TV has a unique ability to reach mass audiences. It offers an unparalleled level of brand awareness, which is why it remains a key channel for consumer-facing companies looking to launch new products or services. With this in mind, here are 3 tips for startup founders when thinking about a media investment deal:

1. Have clarity around what you want to get out of TV, and go after that single-mindedly.

2. Make sure you are operationally ready to scale. Broadcasting on TV will generate a huge amount of customer demand, and you want to ensure that you are in the best position possible to serve and monetize that demand effectively. You only get one opportunity to launch on TV; make it count.

3. Think about an omnichannel marketing strategy. TV is a fantastic amplifier for other forms of marketing, such as performance marketing.

Sheena Amin

Director ITV AdVentures

What are key factors that media groups should consider before trading advertising for company shares?

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3 Benefits for Startup Founders


Accelerate growth, and expand operations


Acquire the right level of marketing expertise


Scaling business across borders

What founders say

Implementation of a Media for Equity deal doesn't resume only to advertising. It also means mentorship, access to know-how, and if done right, higher market share.

Chris Sheldrick

Co-Founder and CEO at what3words

85% of companies that completed a media for equity deal are still active today. Learn more about what it takes for a startup to successfully apply this model.

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